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What Goes On In Real Estate And Chester County

We are happy to share with our visitors some interesting information on a regular basis.

Smart Home Buying - Holly Shares Her Expertise In County Lines

County Lines Magazine features a great article on Smart Home Buying in their Feburary issue - and Holly shared some of her 

County Lines Smart Home Buying

expertise in it! Some highlights from the article:

Know what you want - and discuss it with your spouse. You should write a list of what you're looking for in a home; your spouse should write one; and then you should write one together. "This will help you decide together which things are wants versus need," Holly explains. 

"When touring a home, it's important to pay attention to your initial feel of the house. The light, the energy and the surroundings are all very powerful."

A good realtor can also help the buyer to visualise themselves in a home that is not presented well. "Your agent will be able to help reconceptualize the space and help you overlook objectionable things", says Holly.

If you are considering to buy a new home or an investment property - or if you're considering selling - get in touch! We would love to assist you! You can find our contact info here, and read more about our people here.

West Chester's Priciest Homes In 2017 has put together a list of some of the priciest homes sold in the West Chester, PA area in 2017. We can't help but feeling quite proud that we sold two of the homes on the list - 350 S Wawaset Rd and 1802 Chestnut Hollow Ln. 

The Priciest Homes Sold In West Chester In 2017 West Chester PA Patch and Inbox 7278 messages 185 unread

The Priciest Homes Sold In West Chester In 2017 West Chester PA Patch




The Heart Of The Home

Not too long ago, the kitchen was usually tucked away in the back of the house and was merely a working space. Affluent households would usually not even step foot in the kitchen, as it was the steamy territory of cooks and servants. As time has passed, the kitchen has become not only the heart of the home where many social gatherings occur, but also very much a status symbol (kitchens are, as known, expensive) as well as an expression of the personality of the home's owner. For many of us, the kitchen is the room where we spend most of our time - aside from our bedroom - and it is also one of the most important considerations when we are looking to buy a new home. It may be one of the most exhausting projects to renovate, but also one of the most fun, as the satisfaction level of a new kitchen is incredibly high!

Below, we have compiled kitchens from some of our listings - all with different characteristics. Have a look, get inspired!

8 Penn Dr Kitchen

635 Font Rd Kitchen334 W Street Rd Kitchen641 Webb Rd Kitchen

438 Groundhog College Rd Kitchen121 Leopold Ct Kitchen

7 Tips For Smoothly Selling Your Home

Selling your home can certainly be exciting, fun and the start of something new – a relief! But for many, it’s also often a difficult and emotional process. When deciding to put your home on the market, there is a greater chance of a smooth and successful sale if certain pitfalls are avoided.  Here, Holly, Stephen and Stewart Gross list 7 Tips for Smoothly Selling Your Home:

Holly has approximately 40 years of experience in Real Estate and has encountered pretty much every possible real estate situation:

1. Looking Objectively at Your Home

“I honestly think that the hardest thing for people to do is to separate the house they are putting on the market from the home that has been the center stage in their life. Separating the personal significance of their home from the unemotional objectivity of the market is difficult. It is often hard for people to take a step back and discount the emotional value they attach to their home.” 

2. Making It Marketable

“If you are selling your home, you have to present it in a way that is as appealing as possible, for as many people as possible. There is a reason staging has become such big business – it is simply about presenting the home in a manner that makes it possible for potential buyers to envision themselves living there. Often, this means presenting the home as a plain canvas on which the future memories of a potential buyer will come to life. We do not normally recommend hiring a stager to conduct a complete home makeover, but at the very least one should clean up inside and outside, remove the most personal items and artifacts and possibly repaint key rooms in neutral colors. And I can’t emphasize this enough: de-clutter, de-clutter, de-clutter!”

3. Choosing The Right Realtor

“Selling is a complicated process with plenty of pitfalls. A good realtor will negotiate not only the price, but many other terms of the deal; market your property well; put a team of outside experts together when necessary to keep the transaction running smoothly and help with issues beyond their expertise; and be your project manager and source of support throughout the whole process.”

Stewart, Holly and Stephen Gross with the Holly Gross Group

                                                                                          Stewart, Holly and Stephen Gross 

Stephen is an analytical number cruncher with sharp insight in Real Estate pricing and offers some insights from that perspective:

4. Asking Too Much

“Although it is generally true that the price should be set somewhat higher than your expected settlement price in order to leave room for negotiations, it is important to have realistic expectations. A price that is too high can actually scare off potential buyers and not net you more money while increasing your days on market. If you are priced too high, you may not even get buyers in the door. Whether we like it or not, it is the current market situation that decides what your home is worth and what a buyer is willing to pay. That said, for some higher end properties, it can sometimes be wise to anchor the buyer at a higher number and then be prepared to reduce, reduce again and negotiate.”

5. Do A Home Assessment

“Do a pre-listing assessment and address issues before they come up as a surprise in negotiations. Proactively addressing problems can save both time and money.”

Stewart worked in Real Estate in Boulder, CO, before joining the Holly Gross Group, and adds to further points to the list:

6. Welcome Interested Buyers Into Your Home

“A potential buyer who wants to view your house should be accommodated even if it means that it may be a bit inconvenient for you. I know it’s a lot of work, but it should be clean and shiny every time someone comes to see it, as that can mean the difference between getting an offer or not getting an offer.”

7. List The Home With Good Photos

“80% of buyers search for properties online, and they want to see pictures of the properties they are interested in. However, nobody wants to see photos of rooms with TV cords, laundry, piles of papers or a camera flash reflecting in a mirror. Make it look nice and ensure that your Realtor produces photos that bring out the best in your property. With so many people screening online, good photos make are a key component of good marketing.”

Amazing Christmas Hacks

Yes, yes, we are only about a week away from having a strange man with a big white beard climbing down our chimney while his raindeers are waiting on the rooftop. As stressful as it may be to get everything ready for the big day (some of us may or may not still have "clean the house and put out decorations" on the to-do-list...), it is a wonderful time of the year. Here are a few Christmas Hacks that will make your celebration easier and/or more magical!

1. Use plastic cups to store ornaments

This is brilliant - why haven't we thought of this before??

Cups for ornament storage














2. Wrap Christmas lights around a hanger

Oh the hours we have spent trying to un-tangle those lights...! 

Wrap lights around hanger













3. Use pumpkins to make snowmen

It makes total sense to reuse the pumpkins instead of throwing them out.

Pumpkins as snowmen













4. Glue together two candy canes to make placement cards

And you can eat them, too, if you have enough room after dinner...

Candy canes for place cards













5. Create a Christmas chandelier by hanging ornaments in it

Actually, this can be applied for all seasons by just using different ornaments.

Ornaments in chandelier

























6. A waste basket makes perfect wrapping paper storage

A wine crate works too!

Store wrapping paper in basket

Wine crate for storage



5 Things To Do In Chester County In September

Having no weekend plans is a great opportunity to do nothing but relax and maybe spend some well-deserved time at home. When busy week schedules are filled with work, school, dropping off and picking up kids, chores and all those things that we call "daily life", an empty weekend calendar can be a luxurious break. However, if you are looking for something to do the weekends of September, we have a few suggestions:

 1. September 23 - Coatesville Int'l Vintage Grand Prix

This is an individually timed driving event through Coatesville that is open to race cars from 1900-1965 and motorcycles from 1940-1965. If you don't have a vehicle that qualifies for participation, you can be a spectator!   

Coatesville Vintage Grand Prix copy






 2. September 30 - Kennett Brewfest

For beer lovers and food lovers alike. Local, regional and craft breweries fill the streets together with food, music and vendors. Also, the Brewfest won the Main Street's "Best of 25 Years Award". 

Kennett Brewfest 2017








 3. Sundays through October 1 - Brandywine Polo

A perfect way to spend a Sunday afternoon - spectators picnic and tailgate while watching the pologame. Relaxed and casual. 

Brandywine Polo Toughkenamon









 4. September 30 - Phoenixville VegFest

A vegan food and street festival with live music and vendors. 

5. September 24 - 44th Annual SPCA Benefit Horse Show

Hunters, jumpers and equitation.